This article was originally posted over at Union Sports Blog: A Collaborative Sports Blog a part of Sports Blog Net
With all the new blogs that have come aboard on SportsBlogNet over the last couple of months I thought it would be a good idea to write a post on how to get more readers to your site. Just writing posts isn’t going to do it. Yes, you have a community of readers on SportsBlognet but at this point in time we are small but growing. To get the full benefit out of blogging you will need to promote your site outside of SportsBlogNet.
There are a couple ways of doing this.
1. Submitting your Articles: Here is a good post on Submitting your articles to Sports Sites
2. Linking to other sites: This is very easy. Many of the best Sports Blogs link out to other sites and if you link out to small blogs I can gurantee they will come to your site because everyone loves getting a link to their site. Example: The Big Lead does a roundup every morning and they post a bunch of links with a hot chick. IMPORTANT: Make sure you find smaller blogs to link to. The bigger ones won’t care and don’t have time to come read your site. Also, don’t bother linking to Espn or any other big site unless you have to. There won’t be any benefit to your blog if you do this.
3. Social Networking: Make sure you are promoting your posts on Facebook, MySpace, and Twitter. If you don’t have a Twitter account get one. If say for example you are writing a Brewers Blog you can use the twitter search and search “Brewers Fan” . Then you can follow all people that come up in that search since you are targeting Brewers Fans. TheRopolitans have done a great job of utilizing Twitter and use their twitter polls to drive people to their site.
4. Forums: Are you a part of any Sports Forums? Promote your stories there. Don’t just join forums to post articles as they will ban you for sure. Make sure you become a quality member of the forum before you start posting links.
5. Link Bait: This is a tough one. You need to be very creative. You need to think of the future, target a top blogger, be creative, or do some research. You want to write something that will give all the top blogs no choice but to link to you. Obviously a player review or a game recap is not going to cut it. This needs to be very original. Today Deadspin linked up No Guts No Glory because they found out Notre Dame ommitted proof of Charlie Weis’ losing season in their 2009 spring prospectus.
6. Interact: Make sure you join the conversation especially here at sportsblognet and other blogs that you like. They won’t mind if you leave a link to your site as long as you are making good comments. Smaller sports blogs love to see comments on their sites.
Here are some of the new blogs that have joined SportsBlogNet:
3 Young Fans: A Milwaukee Sports Blog
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